ADVERTISING Archive

This is my first TVCF (only the first one)! I've planed the concept of this.
Well, I don't know it's okay or not for the talent agency to upload it on Youtube though! I just found it yo~ ;P

I'd not been updating this blog recently... Because of the project "Hadalove", for a skincare products series, and it has launched today at last!

This became a very important and unforgettable experience to me.
I had built the root concept of both TVCM and websites, and this (making a TVCM at the same time) was the first challenge for me, actually.
The concept I made was "Suri-Suri".
Suri-Suri means a sound of rubbing something, in Japan. And I guess this common expression is not only in Japan - if you have something really favorite, you would rub your cheek on it.
So, I wanted to tell "If you use this skincare products, it makes everyone want to rub your brand-new beautiful skin with their own cheek. blah blah blah..." through Suri-Suri.
And the products' main concept is "simple". So I didn't make the website decorative. A little bit too simple? Why not? hehe

BTW, when I was thinking about the famous standard Jazz song called "Cheek to Cheek", I got this idea suddenly. We often can find ideas, from some totally unrelated things. And I like this way better. I don't wanna get the inspirations from only internet, then express it only in internet again.

Anyway, please enjoy this website together with the sound. Don't forget to make it fullscreen first. And also enjoy the TVCM if you live in Japan.

When I was taking a look at THEFWA.com, I found such a great website with a very novel idea.

BooneOakley.com

This website has been made of only those functions of Youtube.
Right now, we think it's just a website made of Youtube, but you know, unbelievably tons of people is watching Youtube everyday, but no one could make this idea before them. It looks very easy and simple, but I can tell that the team which built this has a very flexibly point of view.
Of course, I guess that someone already conceived an quite similar idea, but there is a huge difference between just "planning" and "execution", in fact.
Also I really like this atmosphere of the art direction. I know this kinda "low fidelity style" is a very big movement recently in a design industries (especially internet) in '00s.
Anyways, I'm gonna do my best to have new ideas like this!

This is the top page of this website. You can navigate to everywhere from here.

Not only this technical idea, but they also have an absolutely great creativity.

Of course every contents were made by movie, so if you won't touch them, it's gonna be changed and finished automatically.

We can send the Youtube message to them.

They're having big clients!

WTF!?

BooneOakley.com

The pokemon website was chosen for Games-Related category of 13th Annual Webby Awards Official Honoree!! Yes!
Unfortunately, it couldn't reach for the Nominees and of course Winners ("Official Honoree" means kind of "Shortlist"), but I'm still so happy! I'm very glad that I could be a part of the great project team members.
Thank you for all!! =)

Pokemon World Championships 2008 Archives

Client: The Pokemon Company
Production: Dentsu Inc. Kansai / 1-10 design
Published: October 10, 2008

Staff list:
PL: SUZUKI Kei (Dentsu Inc. Kansai)
AD: SUDA Kentaro aka THUGLIFE (Dentsu Inc. Kansai)
DI: SAWAI Hirokazu (1-10 design)
DE: NAKANO Koda (1-10 design)
FL: KAWAI Ikuo (1-10 design)

Webby Awards Honorees Lists

Our team has launched this website recently. I joined the team as an art director, but basically I was thinking about the usability. The web production 1-10 Design of the team was very amazing. They are completely a part of the leading companies of web technology in Japan. Unfortunately their portfolio is under construction still yet. Hold on and come back again to check someday. Here is their portfolio. Check it out now!

POKEMON WORLD CHAMPIONSHIPS 2008 ARCHIVES : Staff List
Planner: Kei Suzuki (Dentsu) / Art Director: Kentaro Suda (Dentsu) / Director: Hirokazu Sawai (1-10 Design) / Designer: Hiroto Nakano (1-10 Design) / Flash: Ikuo Kawai (1-10 Design)

POKEMON WORLD CHAMPIONSHIPS 2008 ARCHIVES
1-10 Design

Quite awesome! Very quick action!

Sony Digital Imaging Europe held such an awesome event in Miami, Florida for its "like.no.other" brand-new advertising. The foam machine produced 2,000,000 liters of foam every 60 seconds! I've never watched before like this kinda crazy plan, but everything's absolutely beautiful though. It's dazzlingly good. Actually, I think this's a much stranger plan especially for Japanese than Europeans / Americans, because in here we don't have customs like enjoying bath foam at all. Although I really wanted to be there! ;)

Director: Simon Ratigan @ HLA
Images
Download movie

Sooo good. I didn't realize that this was a commercial film at the first time. Incredible lyrics. Good job!

Nomis "Damn Boots" Credits

Client: Nomis
Agency: Johannes Leonardo

Creative Director: Johannes Leonardo
Art Director: Johannes Leonardo
Copywriter: Johannes Leonardo
Agency Producer: Matthew Mattingly

Production Company: Nexus
Director: Woof Wan-Bau
Executive Producer: Chris O?Reilly,
Charlotte Bavasso
Producer: Isobel Conroy
Director of Photography: Philipp Blaubach
VFX Company: Framestore, London
Post Production: The Mill
Music/Sound Design: Amber Music
Composer: Will Bates,
Phil Mossman
Executive Creative Director (Music): Michelle Curran

Nomis Sports Innovations

The fabulous website called "Red Bull Flugtag Flight Lab" made by Less Rain got the "S.O.T.M. (Site of the Month)" award for The FWA!
Congratulations Rars and Carsten! I'm so proud of you guys!!! ;)

Red Bull Flugtag Flight Lab
Less Rain
The FWA

So funny. lol Is this ad made by Crispin Porter + Bogsky still?

This is a very funny advertising by the tourist promotion group of Oita City. Oita is one of famous places of yummy fish. Good job!
Via asahi.com

Oh my goodness! This is very cute ad! I really love this!!! :-)
Fight For Kisses /// Wilkinson

Read-Write Culture: How the Net is Changing Commerce, Culture and Politics, Again.
This presentation is really interested. Check it.
And it reminds me the great presentation by Dick Hardt who is the founder and CEO of Sxip Identity.

"Dick Hardt is brilliant. Watch (and copy) the style. Learn tons from the substance." - Lawrence Lessig
"Really captures the complexities of participating in an online world and how identity is at the center of the Web experience." - Dan Farber
"A barn-burner of a presentation. I loved this." - Cory Doctorow
"I watched it twice, and greatly enjoyed it both times." - Jon Udell

Great.

I love it. But I'm not this kinda person. Do not missunderstand me please. I just love this idea. I just...
W... well, I think this ad has double meanings. The paper is already dark, not white, that's like being seen through by sunglasses. Yeah, cool.
Whatever, please correct my English someone kind.

My man Toki reconstructed this website with Joshua Davis for clothes shop Beams! It's just launched today. Big up Toki!