028: HADALOVE.COM

I'd not been updating this blog recently... Because of the project "Hadalove", for a skincare products series, and it has launched today at last!

This became a very important and unforgettable experience to me.
I had built the root concept of both TVCM and websites, and this (making a TVCM at the same time) was the first challenge for me, actually.
The concept I made was "Suri-Suri".
Suri-Suri means a sound of rubbing something, in Japan. And I guess this common expression is not only in Japan - if you have something really favorite, you would rub your cheek on it.
So, I wanted to tell "If you use this skincare products, it makes everyone want to rub your brand-new beautiful skin with their own cheek. blah blah blah..." through Suri-Suri.
And the products' main concept is "simple". So I didn't make the website decorative. A little bit too simple? Why not? hehe

BTW, when I was thinking about the famous standard Jazz song called "Cheek to Cheek", I got this idea suddenly. We often can find ideas, from some totally unrelated things. And I like this way better. I don't wanna get the inspirations from only internet, then express it only in internet again.

Anyway, please enjoy this website together with the sound. Don't forget to make it fullscreen first. And also enjoy the TVCM if you live in Japan.